Description
Book Synopsis: From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
Find out where the name Nike came from and how the famous swoosh became the signature logo.
Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!)
Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
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Details
Are you looking to uncover the secrets behind Nike's global success? Look no further! From an Idea to Nike is the ultimate guide that takes you behind the scenes of this iconic brand. Delve into the brilliant marketing campaigns and strategies that propelled Nike to become the most popular athletic brand in the world. This fully-illustrated book is an invaluable resource for both aspiring marketers and curious minds. Discover how Nike transformed from a mere running-shoe company to the outfitter of choice for athletes around the globe.
Featuring humorous black & white illustrations and engaging infographics, From an Idea to Nike is not your typical business book. It offers a captivating, visual journey that breaks down the historical and business side of Nike, making it perfect for kids and adults alike. Ever wondered where the name Nike came from? Or how the famous swoosh became Nike's signature logo? This book has all the answers!
But that's not all! From an Idea to Nike also unveils the company's first marketing campaign with a star athlete. You'll be surprised to learn that it wasn't Michael Jordan who kick-started Nike's rise to fame! Explore the innovative ways Nike expanded its marketing efforts from running to basketball, soccer, golf, and beyond. Get ready to be inspired by the incredible story of how Nike shaped the athletic industry.
If you're passionate about business, marketing, or simply want to be inspired by a tale of triumph, don't miss out on this must-read book. Grab your copy of From an Idea to Nike today and unlock the secrets that made Nike a global powerhouse.
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